{"id":7317,"date":"2015-05-26T10:13:43","date_gmt":"2015-05-26T15:13:43","guid":{"rendered":"http:\/\/www.bestbassgear.com\/ebass\/?p=7317"},"modified":"2015-05-26T10:17:07","modified_gmt":"2015-05-26T15:17:07","slug":"what-is-the-1970s-look-when-it-comes-to-bass-guitars","status":"publish","type":"post","link":"https:\/\/www.bestbassgear.com\/ebass\/gear\/hardware\/bridge\/what-is-the-1970s-look-when-it-comes-to-bass-guitars.html","title":{"rendered":"What is the 1970s look when it comes to bass guitars?"},"content":{"rendered":"<p>When it comes to 1950s and 1960s design, that&#8217;s something pretty easy to figure out. If you do <a href=\"https:\/\/encrypted.google.com\/search?tbm=isch&amp;q=googie%20architecture&amp;tbs=imgo:1\">an image search for googie architecture<\/a>, you will see many, many examples of that &#8220;swoopy&#8221; style that began in the 1940s and lasted all the way into the mid-1960s. Everything from houses to furniture to cars and many other things all had googie style to them.<\/p>\n<p>But then there&#8217;s the 1970s. Very different.<\/p>\n<p>What exactly makes for a 1970s look when it comes to bass guitar design?<\/p>\n<p>While there isn&#8217;t a checklist of must-have design cues, there are few things that do apply. Here are a few of them.<\/p>\n<h3>Natural, super-shiny finish (a.k.a. looks-like-a-coffee-table)<\/h3>\n<p>Natural finishes started appearing often in the &#8217;70s as a means of cost-cutting, as it was cheaper to have guitar bodies coated with just a sealant rather than paint them. These natural-finish guitar bodies appeared so much that it pretty much became a staple of &#8217;70s-inspired guitar design.<\/p>\n<p>The urethane coats put on these guitar bodies were rather thick and had a very glossy look to them. <\/p>\n<h3>Fancy block fretboard inlays<\/h3>\n<p>Although the Fender Jazz Bass started getting block inlays around 1966 or 1967, blocks are generally seen as being a &#8217;70s design cue.<\/p>\n<p>Yes, it is true other basses stayed with the dot markers, such as the Precision Bass and basses made by Music Man. But for something that says &#8220;I&#8217;m from the &#8217;70s,&#8221; block inlays definitely work.<\/p>\n<h3>Maple neck\/fretboard or 1-piece maple neck<\/h3>\n<p>In the &#8217;60s, rosewood boards were everywhere. In the &#8217;70s, maple came back with a vengeance. <\/p>\n<p>For that super-&#8217;70s look, a maple neck\/fretboard that&#8217;s been tinted to a yellow-ish (as is &#8220;butterscotchy&#8221;) color works very well.<\/p>\n<h3>Shiny metal knobs<\/h3>\n<p>Metal, metal and more metal. Not the music, the knobs. We carry <a href=\"https:\/\/www.bestbassgear.com\/knobs.htm\">just about all the knobs you would ever want<\/a> for a &#8217;70s look. Whether you want domed or beveled, concentric or not, we have them.<\/p>\n<p>&#8220;More metal&#8221; was definitely a theme of many &#8217;70s bass guitar designs, to be sure, which leads to&#8230;<\/p>\n<h3>Big huge bridge<\/h3>\n<p>Many bass guitar designs of the &#8217;70s were outfitted with bridges that dwarfed the ones seen in the &#8217;60s. <\/p>\n<p>An example of the is the Peavey T-40 bass:<\/p>\n<p align=\"center\"><img title=\"150526103137\" style=\"border-left-width: 0px; border-right-width: 0px; background-image: none; border-bottom-width: 0px; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border-top-width: 0px\" border=\"0\" alt=\"150526103137\" src=\"https:\/\/www.bestbassgear.com\/ebass\/wp-content\/uploads\/2015\/05\/150526103137.jpg\" width=\"469\" height=\"264\"><\/p>\n<p>Metal, metal, metal everywhere. Big, beefy, large and in charge.<\/p>\n<p>We recommend <a href=\"https:\/\/www.bestbassgear.com\/hipshot-bass-bridges.htm\">a Hipshot bridge instead<\/a>. Still beefy (depending on which model you get,) but a lot more civilized. \ud83d\ude42<\/p>\n<h3>Brass (the color)<\/h3>\n<p>Another staple of &#8217;70s design was a &#8220;dark gold&#8221; color for the metal portions of the instrument, better known as a brass color. This color is not-exactly-gold and not-exactly-bronze. It&#8217;s brass, and there&#8217;s really no other way to describe it.<\/p>\n<p>It was common that on &#8220;special edition&#8221; instruments of the era, anything metal was of a brass color. The bridge, the knobs, the switches (if any,) and sometimes even the nut.<\/p>\n<p>Going with brass-colored-anything is risky with a bass build, because it can result in the final instrument looking cheap, even if the hardware is good. <\/p>\n<p>When in doubt, stick to chrome\/silver or black hardware instead.<\/p>\n<h3>Black, red tortoise shell or pearloid pick guard<\/h3>\n<p>Many basses of the &#8217;70s had the black body + maple neck\/fretboard combo going on. Where there wasn&#8217;t a black guard, red tortoise shell or pearloid was usually used. Yes, there was still the plain white pick guard available just as there always was, but &#8220;to be different,&#8221; going dark or going &#8216;sparkly&#8217; was a &#8217;70s design cue.<\/p>\n<p>If you can&#8217;t decide which to go with, go with black.<\/p>\n<h3>Big-and-thick black-on-maple headstock logos<\/h3>\n<p>Bigger was better in the &#8217;70s, and this was even present with headstock logo design.<\/p>\n<p>Headstock logos from the &#8217;60s were decidedly thinner and more curvy, while the &#8217;70s logo designs were much bigger and literally bolder &#8211; sometimes even to the point of going to the very edge(s) of the headstock. <\/p>\n<p>An example of this is the late-&#8217;70s Music Man Stingray headstock:<\/p>\n<p align=\"center\"><img title=\"150526110534\" style=\"border-left-width: 0px; border-right-width: 0px; background-image: none; border-bottom-width: 0px; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border-top-width: 0px\" border=\"0\" alt=\"150526110534\" src=\"https:\/\/www.bestbassgear.com\/ebass\/wp-content\/uploads\/2015\/05\/150526110534.jpg\" width=\"498\" height=\"227\"><\/p>\n<p>The logo is big and extends all the way to the edge, almost running off the headstock.<\/p>\n<p>Why was this style used? To get noticed. The headstock is where the logo goes, and to stick out in a sea of other instruments in a guitar store, the big\/bold look was used. And it worked.<\/p>\n<p>If you&#8217;re designing your own bass and want to capture that &#8217;70s appearance on the headstock, going with something big and thick + black-on-maple totally works.<\/p>\n<h3>Thick leather or suede strap<\/h3>\n<p><a href=\"https:\/\/www.bestbassgear.com\/lm-bass-straps.htm\">We have these<\/a>, and if you want to complete the &#8217;70s look, the big leather or suede strap is required. True, it&#8217;s not part of the instrument, but in the &#8217;70s there was a large country-and-western influence going on, and big leather\/suede was definitely part of that look.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to 1950s and 1960s design, that&#8217;s something pretty easy to figure out. If you do an image search for googie architecture, you will see many, many examples of that &#8220;swoopy&#8221; style that began in the 1940s and lasted all the way into the mid-1960s. Everything from houses to furniture to cars and &#8230; <a title=\"What is the 1970s look when it comes to bass guitars?\" class=\"read-more\" href=\"https:\/\/www.bestbassgear.com\/ebass\/gear\/hardware\/bridge\/what-is-the-1970s-look-when-it-comes-to-bass-guitars.html\" aria-label=\"More on What is the 1970s look when it comes to bass guitars?\">Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":7314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,24,14],"tags":[29],"_links":{"self":[{"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/posts\/7317"}],"collection":[{"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/comments?post=7317"}],"version-history":[{"count":0,"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/posts\/7317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/media\/7314"}],"wp:attachment":[{"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/media?parent=7317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/categories?post=7317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestbassgear.com\/ebass\/wp-json\/wp\/v2\/tags?post=7317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}